Whilst FPGAs have been successfully applied to high frequency trading for a number of years, even the high bandwidth and low latency provided by such hardware architectures limits the work that can be performed on streaming data. As such high frequency trading data transformations are currently fairly simple and basic. However new FPGA hardware and algorithmic techniques promise to be a game changer here, enabling more advanced and more complex activities to be undertaken within the same latency constraints. In this extende abstract we describe the on-going project to explore and exploit these opportunities.