In this paper, we investigate the possibility that the Universe is driven by a single dark fluid described by a Lambert $W$ equation of state parameter, $w_{eff}$, which is essentially dependent on two parameters $\vartheta_{1}$ and $\vartheta_{2}$ which need to be fixed from observations. We obtain the constraints on these parameters using the latest 51 data points of $H(z)$ measurements, spanning the redshift range $0.07\leq z \leq 2.36$. The present study shows that the Universe is indeed undergoing an accelerated expansion phase following the decelerated one at the transition redshift, $z_{t}=0.77\pm0.03$ ($1��$) and is well consistent with the recent observations. We also find that at low redshifts, $w_{eff}$ evolves only in the quintessence regime ($-1

11 pages, 6 figures