Nowadays external internationalization of the educational activity of the university is considered as a priority. In Russia, the Export Education Strategy is being developed for the period from 2011 to 2020. Among all possible directions of the internationalization of the educational activity of the university, the authors consider the modeling of the lingvocultural environment in the university (as a factor of internal internationalization) and international cooperation (as a factor of external internationalization). The article also considers the internationalization of educational activities in the process of forming the linguistic and cultural competence of students. The authors point out the general segments of the educational and innovative lingvocultural environment of the higher educational institution. The article contains information on software and technical modules and characteristics of the educational environment of the university, as well as the experience of international cooperation of the Shadrinsk State Pedagogical University in the educational sphere.