We present a universal interpretation for a class of conformal extended standard models including Higgs portal interactions realized in low-energy effective theories. The scale generation mechanism in this class (scalegenesis) arises along the (nearly) conformal/flat direction for the scale symmetry breaking, where the electroweak-symmetry breaking structure is achieved in a similar way to the standard model's. A dynamical origin for the Higgs portal coupling can provide the discriminator for the low-energy ``universality class'', to be probed in forthcoming collider experiments.

9 pages, 1 figure; v2: version accepted to be published