“Bad news is good news,” they say. This is the mantra of journalistic practice, which still trapped in the logic of market-oriented media institution. Until today, Indonesian media system is still driven by capitalistic and political motives of many actors especially media owners and political figures. Their domination in Indonesian media environment results in the colonization of media networks by political networks and vice versa. Controversial statements from and conflicts among political elites are “good” food for the media, which would attract audiences to buy their newspapers, watch their television and click on their sensational headlines that functions as a bait. Mass media public spheres are filled with this type of communication. Good News from Indonesia (GNFI) comes onto the surface of Indonesian media landscape to counter the negativity that the current media system holds. This paper analyzes how GNFI delivers its messages and, as an alternative media, uses its various media platform, most of them are online-based, to balance the inequality of communication about Indonesia.