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“The Comic and the Rule” inPastagate: Food, Humor and the Politics of Language in Quebec

Authors: Stephanie Ketterer Hobbis;

“The Comic and the Rule” inPastagate: Food, Humor and the Politics of Language in Quebec

Abstract

AbstractWhen the OQLF, Quebec’s language police, ordered an Italian restaurant to use the French “pâtes” instead of “pasta,” Pastagate broke. Initial (global) laughter about the events quickly turned into public outcry resulting, among others, in a partial reform of the OQLF. This article examines the dynamics that drove the scandal and that subsequently engendered political change, and more broadly the intersections of food and language as identity markers and sites of contestation. Based on an analysis of the media discourses that accompanied the scandal in Quebec, Canada and to a lesser degree abroad, the argument is made that Pastagate was able to challenge the status quo because the scandal was both comic and tragic when it questioned the perceived “authenticity” of “foreign” cuisines as well as the nationally grounded identity of the cosmopolitan consumer. An action that was meant to protect Quebec’s national identity undermined a largely uncontroversial source of national distinction, the consumpti...

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Powered by OpenAIRE graph
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
1
Average
Average
Average
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