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How Does COVID-19 Differ from the Flu/Cold? A Study of Multilevel Information Seeking among Korean Immigrant Women in the U.S.

Authors: Gowoon Jung; Sou Hyun Jang;

How Does COVID-19 Differ from the Flu/Cold? A Study of Multilevel Information Seeking among Korean Immigrant Women in the U.S.

Abstract

Objectives: The purpose of this study was to understand COVID-19 information seeking among Korean immigrant women in comparison to their flu/cold information seeking. In particular, the study aimed to examine: (1) the levels of information sought regarding both COVID-19 and the flu/cold, and (2) the content of information discussed at each level. Methods: We analyzed the posts on Missy USA––one of the largest Korean online communities for married Korean immigrant women. Two sets of data, one for COVID-19 (n=726) and the other for the flu/cold (n=50), were analyzed with codes at different levels, which were adapted from the social-ecological model. Results: Applying the social-ecological model, we found that about 80% of information regarding the flu/cold and about 60% of COVID-19 information was concentrated at individual, interpersonal, and organizational levels. Information seeking at the community level was more frequent for COVID-19 than for the flu/cold. Conclusions: Our finding that Korean immigrant women primarily sought information regarding COVID-19 serves as a theoretical contribution at the transnational level, which might be relevant for immigrant women during the unprecedented COVID-19 pandemic.

Related Organizations
Keywords

Adult, Consumer Health Information, Information Seeking Behavior, COVID-19, Common Cold, Emigrants and Immigrants, Middle Aged, United States, Influenza, Human, Republic of Korea, Humans, Female, Social Media

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
3
Average
Average
Average
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