The present study examined whether priming effects on chord identification are facilitative or disruptive, by employing a control (no‐prime) condition in addition to a related‐prime condition and an unrelated‐prime condition. According to the activation hypothesis, which predicts a facilitative effect of musically related chords, responses are expected to be faster in the related‐prime condition than in the control condition. In contrast, according to the schema hypothesis, which supposes a disruptive effect of musically unrelated chords, responses are expected to be slower in the unrelated‐prime condition than in the control condition. No facilitative effect was found in the related‐prime condition, whereas a marked disruptive effect was found in the unrelated‐prime condition. The disruptive effect was more pronounced in the major‐chord condition than in the minor‐chord condition, and more salient at an interonset interval of 1 s than at 3 s or 7 s. These results are interpreted in terms of the schema hypothesis.