The HSbooster.eu offers three levels of services to bridge the gap between the research and innovation community and the standards world. One of the most crucial aspects of the service matrix is to generate a model that is systematic, replicable and ‘customer’ centric, aiming at a high degree of automation. The automated service (T3.1) is the entry-level service offered by HSbooster.eu, aimed at providing practical guidance and support to steer the research results towards the most promising standardisation pathway. Such guidance is “automated” in the sense that it is spontaneously initiated by the user and offered online, mainly through the project website. Through the proactive service (T3.2) HSbooster.eu actively reaches out and contacts targeted projects where standardisation is deemed attractive and relevant. The proactive service is dialogue-based contrary to the automated service, which is one-way, and the premium service, where it is the expert (EPE) who offers the service and advice. The proactive service is led by the HSbooster.eu consortium and is based on the expertise and relations that the consortium builds upon, as well as the network and sources of information available through the consortium partners. The premium service (T3.3) is the flagship of the HSbooster.eu. The tailormade premium service is based on the effort of a dedicated expert (EPE) who is linked to a specific project within his/her expertise. The HSbooster.eu consortium role in the Premium Service level:• Act as a facilitator to matchmake the expert to the eligible project;• Develop criteria and assigns relevant experts to selected projects, with dedicated templates for experts to use;• Create an evaluation module and feedback system to applicants to monitor results;• Facilitate budget for projects to enrol in SDOs, WGs, and purchase copyrighted material (i.e standards, specifications);• Liaise with EPE for educational purposes on defining their roles and responsibilities. The Service Matrix has five distinct offerings: the EPE, the Open Calls, the Training material, the Standardisation readiness tool and the Mapping tool. The thinking behind the HSbooster.eu is that scalability and automation is key to securing a long-lasting impact of the project that can be sustained beyond its lifetime. Bridging the gap between the R&I community and the standards community will need a continuous effort and the HSbooster.eu is a vital starting point. The HSbooster.eu services will be constantly developed throughout the project lifetime to ensure the coherence and relevance of the offerings. Visit www.hsbooster.eu to learn more.