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Jurnal Manajemen
Article . 2021 . Peer-reviewed
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Jurnal Manajemen
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Jurnal Manajemen
Article . 2021
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Social Media, Consumer Motivation, And Consumer Purchase Decision For Fashion Consumers In Semarang District

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 02 Feb 2021Publisher:LPPM Universitas Ibn Khaldun BogorJournal:Jurnal Manajemen, volume 12, page 78 (issn: 2301-4628, eissn: 2301-4628, Copyright policy )
Authors: Frans Sudirjo;

doi: 10.32832/jm-uika.v12i1.3985

Social Media, Consumer Motivation, And Consumer Purchase Decision For Fashion Consumers In Semarang District

Abstract

<strong>Abstract: </strong>This study aims to analyze the influence of social media on purchasing decisions through consumer motivation in fast fashion consumers in Semarang Regency. This study uses quantitative methods as many as 100 respondents were determined using a census. Data were collected using a questionnaire and processed using partial least squares. The results showed that social media had a positive and significant effect on purchasing decisions, consumer motivation had a positive and significant effect on purchasing decisions and social media had a positive and significant effect on purchasing decisions.

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Keywords

consumer motivation, social media, Office management, HG1-9999, HF5546-5548.6, buying decision., Finance

  • BIP!
    Impact byBIP!
    citations
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 5
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Top 10%
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Top 10%
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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
5
Top 10%
Average
Top 10%
gold
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