Androsace artvinensis (Primulaceae) from Artvin province (northeastern Anatolia) has been described as a new species to science. The new species is morphologically similar to A. armeniaca var. macrantha but differs from it by several morphological characters, such as bracts shape, calyx (calyx length and lobes), corolla (corolla length, lobes, and indumentum), hairs, leaves, pollen features, and habitat preference. Diagnostic morphological characteristics, a full description, and a distribution map are provided.