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Abstract In 1895, the French Lumière brothers presented a new type of art to the world by creating the cinematograph. Over the course of one hundred years, cinema managed to become an integral part of cultural and daily life. Cinema shows real life using its unique means of expression, thus communicating different ideas, worldviews, values, and lifestyles. This article focuses on how the “American Dream” is propagandized in Hollywood movies. It examines the cinematographic tools used to convey a value system and shape social behavior through Hollywood movies representing the “American Dream” to trigger immigration. The article presents the visual, verbal, and audio propaganda tools used to communicate the terminal and instrumental values of the “American Dream” in Hollywood movies.