With the promotion of living standard, the requirements of the life environment quality also continues to increase, but city presents the color problems go against the requirements and has affected the life quality. City color is an important part of the living environment and the carrier of the city's historical context. The scientific methods and Strategies of city color planning will play an important role in city construction and environmental regulation. In this paper, through the field research of the color in Bailu town and the color extraction and summary of Its natural environment, historical buildings, public service facilities, marking systems, advertising signs, ground pavement, we have put forward the future city color palette of Bailu in elegant gray and light color, created a "elegant gray light make-up at White Hart" color landscape, demonstrated the planning target of Chinese and Western town charm. And we have also make the district color planning control in Bailu color landscape, Trying to create the visual experience of the Western Sichuan, and a small town that can talk with color. In this paper, we explore the city color planning strategy of Bailu town based on the local cultural heritage content, combined with the actual case which Enriched the local cultural heritage content and connotation of the city, Emphasized the importance of local culture inheritance in color, Perfect the relevant content of city design. Through in-depth analysis of the inheritance and development of local culture in the case of city color planning in Bailu town in specific, to provide a practical reference for the color planning of small cities and towns with traditional cultural charm, and also provide a certain foundation and platform for the study of the city color planning of small cities and towns from the perspective of local culture in the future.