AbstractVoltage‐gated T‐type Ca2+ (CaV3) channels mediate a number of physiological events in developing and mature cells, and are implicated in neurological and cardiovascular diseases. In mammals, there are three distinct T‐channel genes (CACNA1G, CACNA1H, and CACNA1I) encoding proteins (CaV3.1–CaV3.3) that differ in their localization as well as in molecular, biophysical, and pharmacological properties. The CACNA1G is a large gene that contains 38 exons and is localized in chromosome 17q22. Only basic characteristics of the CACNA1G gene promoter region have been investigated classifying it as a TATA‐less sequence containing several potential transcription factor‐binding motifs. Here, we cloned and characterized a proximal promoter region and initiated the analysis of transcription factors that control CaV3.1 channel expression using the murine Cacna1g gene as a model. We isolated a ∼1.5 kb 5′‐upstream region of Cacna1g and verified its transcriptional activity in the mouse neuroblastoma N1E‐115 cell line. In silico analysis revealed that this region possesses a TATA‐less minimal promoter that includes two potential transcription start sites and four binding sites for the transcription factor Sp1. The ability of one of these sites to interact with the transcription factor was confirmed by electrophoretic mobility shift assays. Consistent with this, Sp1 over‐expression enhanced promoter activity while siRNA‐mediated Sp1 silencing significantly decreased the level of CaV3.1 protein and reduced the amplitude of whole‐cell T‐type Ca2+ currents expressed in the N1E‐115 cells. These results provide new insights into the molecular mechanisms that control CaV3.1 channel expression. J. Cell. Physiol. 229: 551–560, 2014. © 2013 Wiley Periodicals, Inc.