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image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao https://doi.org/10.1...arrow_drop_down
image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
https://doi.org/10.1007/978-3-...
Part of book or chapter of book . 2020 . Peer-reviewed
License: Springer TDM
Data sources: Crossref
DBLP
Conference object . 2022
Data sources: DBLP
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Clickbait Detection with Style-Aware Title Modeling and Co-attention

Authors: Chuhan Wu; Fangzhao Wu; Tao Qi; Yongfeng Huang 0001;

Clickbait Detection with Style-Aware Title Modeling and Co-attention

Abstract

Clickbait is a form of web content designed to attract attention and entice users to click on specific hyperlinks. The detection of clickbaits is an important task for online platforms to improve the quality of web content and the satisfaction of users. Clickbait detection is typically formed as a binary classification task based on the title and body of a webpage, and existing methods are mainly based on the content of title and the relevance between title and body. However, these methods ignore the stylistic patterns of titles, which can provide important clues on identifying clickbaits. In addition, they do not consider the interactions between the contexts within title and body, which are very important for measuring their relevance for clickbait detection. In this paper, we propose a clickbait detection approach with style-aware title modeling and co-attention. Specifically, we use Transformers to learn content representations of title and body, and respectively compute two content-based clickbait scores for title and body based on their representations. In addition, we propose to use a character-level Transformer to learn a style-aware title representation by capturing the stylistic patterns of title, and we compute a title stylistic score based on this representation. Besides, we propose to use a co-attention network to model the relatedness between the contexts within title and body, and further enhance their representations by encoding the interaction information. We compute a title-body matching score based on the representations of title and body enhanced by their interactions. The final clickbait score is predicted by a weighted summation of the aforementioned four kinds of scores. Extensive experiments on two benchmark datasets show that our approach can effectively improve the performance of clickbait detection and consistently outperform many baseline methods.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
5
Top 10%
Average
Average
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