This chapter mentions Scott Paper's labor relations vice president John Nee, who initiated a new program of labor management cooperation in 1988 called Jointness. It describes Jointness as a far-reaching gamble on a high-road solution to Scott's decade-long underperformance. It also outlines labor relations best practices, such as the High Performance Work Systems (HPWS), that create win-win solutions with employees and other stakeholders, and join the ranks of companies seeking a progressive alternative to the painful low-road debacles. The chapter elaborates how full HPWS offered traditional factory workers a chance to overcome assembly line drudgery and expand employee voice. It reflects on the story of Scott Paper's sincere and far-reaching campaign to implement the high road, which illustrates the difficulties, messiness, and ill-fated prospects for an ambitious project.