The article is devoted to the problem of the formation of personality in the modern information society and the influence of the unconscious person on the surrounding world. The author analyzes the psychoanalytic approach to the consideration of the personality of Z. Freud. The author also considers the conflict between the principle of pleasure and the principle of rationality and its influence on the interaction of personality and society. The author characterizes the psychoanalytic approach of J. Frankl. The problem of the mutual influence of personality and society, namely the processes of interiorization and exteriorization, is revealed. The theory of E. Neumann about the influence of the unconscious on the functioning of consciousness is described in the article. E. Edinger’s scientific work is analyzed by the author. Parallels between the alchemical processes of the unconscious person and their reflection in the behavior and activities of the individual were made. The author analyzes also the modern view on the problem of person and reality in quantum mechanics. In this context, A. Puzikov’s approach is considered. The problem of objective and subjective realities has been raised. The concept of proto-reality is revealed in the article. The influence of the choice of personality from the endless options on the formation of actual reality is explained in the article.