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Управление брендами. Особенности брендинга в розничной торговле

учебное пособие
descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2022 Russian Publisher:ПОЛИТЕХ-ПРЕСС

doi: 10.18720/spbpu/2/i22-313

Управление брендами. Особенности брендинга в розничной торговле

Abstract

Пособие соответствует федеральному государственному образовательному стандарту подготовки бакалавров 38.03.06 «Торговое дело» и 38.03.07 «Товароведение». Целью данного пособия является оказание помощи студентам в приобретении Ð²ÑÐµÑ Ð½ÐµÐ¾Ð±Ñ Ð¾Ð´Ð¸Ð¼Ñ‹Ñ ÐºÐ¾Ð¼Ð¿ÐµÑ‚ÐµÐ½Ñ†Ð¸Ð¹ для самостоятельного решения Ð¿Ñ€Ð¾Ñ„ÐµÑÑÐ¸Ð¾Ð½Ð°Ð»ÑŒÐ½Ñ‹Ñ Ð·Ð°Ð´Ð°Ñ‡ на основании тесной интеграции образовательной, научно-исследовательской и научно-практической подготовки. Учебное пособие позволит освоить Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ формирования и управления брендом и приобрести достаточные навыки и умения для формулирования и решения проблем, Ñ‚Ñ€ÐµÐ±ÑƒÑŽÑ‰Ð¸Ñ Ð¿Ñ€Ð¾Ñ„ÐµÑÑÐ¸Ð¾Ð½Ð°Ð»ÑŒÐ½Ñ‹Ñ Ð·Ð½Ð°Ð½Ð¸Ð¹, с учетом Ð¸Ð¼ÐµÑŽÑ‰Ð¸Ñ ÑÑ источников информации и с привлечением ÑÐ¾Ð²Ñ€ÐµÐ¼ÐµÐ½Ð½Ñ‹Ñ Ð¸Ð½ÑÑ‚Ñ€ÑƒÐ¼ÐµÐ½Ñ‚Ð¾Ð² и Ñ‚ÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ в области брендинга.

Keywords

брендинг, розничная торговля, учебники и пособия для вузов

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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Average
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