The therapeutic and rehabilitative use of neurotechnologies against disabling diseases for which common treatments are partially or completely ineffective is developing more and more rapidly. Projects for the installation of brain-computer interfaces capable of enhancing perceptions, saving memories, amplifying and canceling them selectively are now a reality. The mental domain, which has always been considered the private sphere par excellence, the last territory inaccessible even to the rampant intrusiveness of "datism", is in serious danger. The ethical implications of such possible derives are not addressable by existing protections and rules. New specific rights are needed for the neural domain, real neuro rights, to define and realize the extent of change, one of the greatest challenges of our time, in an ethically and socially shareable way, in order not to allow violating the last bulwark of the subjective identity of humanity, the mental privacy.