Investment in Social Marketing Campaign to Reduce Stigma and Discrimination Associated with Mental Illness Yields Positive Economic Benefits to California.

J Scott, Ashwood; Brian, Briscombe; Rebecca L, Collins; Eunice C, Wong; Nicole K, Eberhart; Jennifer, Cerully; Libby, May; Beth, Roth; M Audrey, Burnam

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Data sources: Europe PubMed Central

Investment in Social Marketing Campaign to Reduce Stigma and Discrimination Associated with Mental Illness Yields Positive Economic Benefits to California.

descriptionPublicationkeyboard_double_arrow_right Article English Journal:Rand health quarterly, volume 6 (issn: 2162-8254,

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Authors: J Scott, Ashwood; Brian, Briscombe; Rebecca L, Collins; Eunice C, Wong; Nicole K, Eberhart; Jennifer, Cerully; Libby, May; +2 Authors

pmid: 28845343

pmc: PMC5568159

Investment in Social Marketing Campaign to Reduce Stigma and Discrimination Associated with Mental Illness Yields Positive Economic Benefits to California.

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Abstract

This article examines the potential impact of the California Mental Health Services Authority's stigma and discrimination reduction social marketing campaign on the use of adult behavioral health services, and it estimates the benefit-cost ratios.

Impact byBIP!

	selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	2
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Average
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average