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Diposit Digital de la Universitat de Barcelona
Master thesis . 2023
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Recolector de Ciencia Abierta, RECOLECTA
Master thesis . 2022
Data sources: Recolector de Ciencia Abierta, RECOLECTA
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El cambio cultural en las entidades aseguradoras: ¿Entendemos a la Generación Z? “Una propuesta de valor integral para la atracción, desarrollo y retención del talento”

descriptionPublicationkeyboard_double_arrow_right Master thesis 01 Jan 2022 Spain Spanish
Authors: Trasobares Rodríguez, Raquel;

handle: 2445/193687

El cambio cultural en las entidades aseguradoras: ¿Entendemos a la Generación Z? “Una propuesta de valor integral para la atracción, desarrollo y retención del talento”

Abstract

Esta tesis pretende analizar el perfil, los aspectos y las características más destacadas de la Generación Z y reflexionar sobre si el sector asegurador está preparado para este cambio de paradigma con el objetivo de desarrollar una propuesta de valor integral que ayude a las diferentes entidades aseguradoras en sus políticas de atracción, desarrollo y retención del talento.

Màster de Direcció d'Entitats Asseguradores i Financeres, Universitat de Barcelona, Facultat d'Economia i Empresa, Curs: 2021-2022, Tutor: Sergio Carol Llopart

Country
Spain
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Keywords

Master's theses, Talent identification, Insurance companies, Companyies d'assegurances, Generació Z, Cerca de talents (Treball), Generation Z, Treballs de fi de màster

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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