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El uso del registro coloquial en el discurso electoral de Pedro Sánchez y Boris Johnson en las campañas electorales de 2019: una aproximación cuantitativa hacia la comprensión de las estrategias actuales de marketing político y persuasión

Authors: Tardío López, Ana María;

El uso del registro coloquial en el discurso electoral de Pedro Sánchez y Boris Johnson en las campañas electorales de 2019: una aproximación cuantitativa hacia la comprensión de las estrategias actuales de marketing político y persuasión

Abstract

[spa] El propósito de la presente investigación es presentar una descripción detallada de una variedad de características del lenguaje informal empleadas por los políticos españoles y británicos. Ello está motivado por la finalidad de contribuir a los campos de la comunicación política y de la variación de registro lingüístico. Con ese propósito, este estudio presenta los resultados de un estudio cuantitativo diseñado para describir la manera en la que Pedro Sánchez y Boris Johnson utilizaron el registro informal en los debates electorales en España y en el Reino Unido en 2019. Asimismo, sostenemos que el registro coloquial actúa como una poderosa herramienta persuasiva para ganar el apoyo de la ciudadanía y, consecuentemente, obtener votos. El objetivo final de este trabajo es aportar datos y mayor conocimiento en los ámbitos de la comunicación política y la variación de registro, para lo cual sometemos los discursos de Pedro Sánchez y Boris Johnson a una investigación crítica.

[eng] The aim of this paper is to present a detailed description of a range of informal language features used by Spanish and British politicians in order to provide a framework for analysis in the fields of political communication and register variation. For that purpose, it presents the findings of a quantitative study designed to describe how Pedro Sánchez and Boris Johnson used informality in their language in the context of the Spanish and British election debates in 2019. It further argues that informal register is used as a powerful persuasive tool to gain support among the public and to obtain votes. The ultimate purpose of this study is to shed new light on the fields of political communication and register variation, by subjecting Pedro Sánchez and Boris Johnson’s speeches to critical investigation.

Màster d'Expert en Espanyol com a Llengua Estrangera en Àmbits Professionals, Universitat de Barcelona, Facultat de Filologia, Curs: 2019-2020, Tutores: Mar Forment Fernández i Mª Ángeles García Asensio

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Spain
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Keywords

Master's theses, Oratòria política, Persuasió (Retòrica), Colloquial language, Persuasion (Rhetoric), Llengua col·loquial, Treballs de fi de màster, Political oratory

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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