Ontology matching consists of finding correspondences between entities of two ontologies. OAEI campaigns aim at comparing ontology matching systems on precisely defined test cases. Test cases can use ontologies of different nature (from simple directories to expressive OWL ontologies) and use different modalities, e.g., blind evaluation, open evaluation, consensus. OAEI-2010 builds over previous campaigns by having 4 tracks with 6 test cases followed by 15 participants. This year, the OAEI campaign introduces a new evaluation modality in association with the SEALS project. A subset of OAEI test cases is included in this new modality which provides more automation to the evaluation and more direct feedback to the participants. This paper is an overall presentation of the OAEI 2010 campaign.