The study was carried out for investigating the attitudes towards breast-feeding among doctors, nurses, and midwives working in primary health service units providing care for mother and child in certain areas. Generally the attitudes were found to be positive. However, a great part of the studied personnel did not identify themselves with the possibility of actual activity for breast-feeding in their professional role. The necessity was stressed of a more precise outlining of the duties of various groups of health service workers and incorporation of activating mechanisms into it.