Advances in digital technology in the last decades have led to a fast development of ultrasound technology. Ultrasound information originating from stationary structures or red blood cells moving into the vessels can be visualized with different imaging modalities. Conventional B-mode sonography provides anatomical details based on acoustic impedance differences. Gray-scale sonography represents the structural echoes as brightness points. Based on the Doppler effect, vascular scattering can be represented as spectral wave velocity depending on time (velocity/time curve), or as dual-scale color mapping depending on the changes in average blood velocity. The flow-in is depicted in red and the flow-out in blue. The analysis of the vascular scattering enhanced by infusion of contrast agents is the basis of contrast-enhanced harmonic imaging. The perfusional pattern of tissues allows the differential diagnosis of expansive lesions. Tissue strain analysis provides a new dimension of diagnostic information. It is used in elastographic imaging to describe relative physical tissue stiffness properties. Tissue stiffness information is complementary to and independent of the acoustic impedance information provided by B-mode imaging as well as the vascular flow information provided by Doppler imaging. Adjacent tissue elements may appear identical using conventional B-mode or Doppler imaging. When stress (axial force) is applied to tissues, they show different degrees of deformation. Comparing the baseline and stress image information, each tissue element may be labeled by its relative stiffness. A lighter shade indicates relatively soft tissue (elastic), while a darker shade indicates relatively stiff tissue (non-elastic).