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image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
Flore (Florence Research Repository)
Conference object . 2016
Full-Text: https://flore.unifi.it/bitstream/2158/1089131/1/2016_PROCEEDING_SINERGIE_Fashion%20luxury%20brands%20through%20online%20brand%20associations.pdf
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Fashion luxury brands through online brand associations

descriptionPublicationkeyboard_double_arrow_right Conference object 01 Jan 2016 Italy Publisher:Sinergie
Authors: AIELLO, GAETANO; DONVITO, RAFFAELE; MAZZOLI, VALENTINA; GRAZZINI, LAURA;

handle: 2158/1089131

Fashion luxury brands through online brand associations

Abstract

Authors propose a framework to compare brand associations that origin directly from the communication of luxury brand, to consumers’ brand associations that origin from luxury fashion bloggers’ social pages, with the purpose to identify most common luxury dimensions rising from the online communication of brands and bloggers.

Country
Italy
Related Organizations
Keywords

Fashion, luxury brand, online brand

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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