The end of degree project consists of a project in which one must apply the knowledge gained through university education. The project can deal with any area referred to in such training, and the project is tutored during the whole process. In this case, it's the realization of a campaign about the end of the world. This campaign includes the planning of the project, background, fixing a timing search, the drafting of a briefing,the carrying out of advertising actions and the project presentation. In the essay which is presented below, you can see various parts. Firstly, pre-production comprising background search, survey, briefing and planning of the advertising campaigns. Secondly, the production, which includes the above mentioned actions. The third part corresponds to the post-production which describes the post-processing of the images that have been created for the campaign and the adaptation of all elements to the media chosen to disclose the campaign. And, finally, the paragraph of the conclusions and the bibliography which can be observed