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Determinació de la percepció de valor en el cicle de vida d’un model de negoci Freemium mitjançant identificació de patrons conductuals

Authors: Acosta Babores, Ivet;

Determinació de la percepció de valor en el cicle de vida d’un model de negoci Freemium mitjançant identificació de patrons conductuals

Abstract

Mitjançant l'anàlisi dels comportaments que tenen els usuaris al llarg del seu embut de conversió utilitzant un producte, intentem identificar quins són aquells que fan que els usuaris percebin millor el valor que els ofereix el producte.

Country
Spain
Keywords

SQL (Computer program language), Classificació AMS::68 Computer science, Àrees temàtiques de la UPC::Matemàtiques i estadística, SQL (Llenguatge de programació)

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
views
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0
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