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Article . 2000
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Recolector de Ciencia Abierta, RECOLECTA
Article . 2000
License: CC BY NC ND
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Marcas de fabricante, marcas de distribuidor

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2000 Spanish; Castilian
Authors: Colomer Xena, Yvonne;

handle: 2117/348609

Marcas de fabricante, marcas de distribuidor

Abstract

Frente al cliente en una gran superficie aparecen dos tipos de marca para la misma categoría de productos alimenticios: las marcas de fabricante y las marcas de distribuidor. En el artículo se han analizado estas dos categorías de marcas tratando de responder a las siguientes cuestiones: ¿cómo reacciona el consumidor frente a las diferentes marcas? ¿cuál es su preferencia innata? ¿qué estrategias de futuro pueden seguir los responsables de ambos tipos de marcas? ¿cuánto vale una marca?

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Keywords

Marcas de fabricante, Manufacturer brands, :Economia i organització d'empreses [Àrees temàtiques de la UPC], Marcas blancas, Marcas de distribuidor, Àrees temàtiques de la UPC::Economia i organització d'empreses, Store brands

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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