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The unfathomable secret remains: a reverse engineering study of SEO factors on Google's search engine

descriptionPublicationkeyboard_double_arrow_right Research , Report 01 Jan 2014 Spain
Authors: Cañabate Carmona, Antonio; Fonseca Casas, Pau; Sabaté i Garriga, Ferran;

handle: 2117/24874

The unfathomable secret remains: a reverse engineering study of SEO factors on Google's search engine

Abstract

The vast majority of users don’t seek results beyond the second page offered by the search engine, so if a site fails to be among the top 20 (second page), it says that this page does not have good SEO and, therefore, is not visible to the user. The overall objective of this project is to conduct a study to discover the factors that determine (or not) the positioning of websites in a search engine. The vast majority of users don’t seek results beyond the second page offered by the search engine, so if a site fails to be among the top 20 (second page), it says that this page does not have good SEO and, therefore, is not visible to the user. The overall objective of this project is to conduct a study to discover the factors that determine (or not) the positioning of websites in a search engine.

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Spain
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Keywords

SEO, Cluster analysis, Cercadors d'Internet, :Economia i organització d'empreses [Àrees temàtiques de la UPC], Search engines, Àrees temàtiques de la UPC::Economia i organització d'empreses, reverse enginnering, PCA analysi, search engines, Anàlisi de conglomerats

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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