Color matching in Content-Based Image Retrieval is done using a color space and measuring distances between colors. Such an approach yields non-intuitive results for the user. We introduce color categories (or focal colors), determine that they are valid, and use them in two experiments. The experiments conducted prove the difference between color categorization by the cognitive processes color discrimination and color memory. In addition, they yield a Color Look-Up Table, which can improve color matching, that can be seen as a model for human color matching.