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Bandırma Onyedi Eylul University Institutional Repository
Conference object . 2026
Data sources: Bandırma Onyedi Eylul University Institutional Repository
Claim

İş Zekası Modüllerinin Stratejik Karar Verme Üzerindeki Etkisi

descriptionPublicationkeyboard_double_arrow_right Conference object 29 Jan 2026 Turkey Turkish
Authors: Nart, Senem; Ataş, Yaşar; Nart, Senem;

handle: 20.500.14902/5522

İş Zekası Modüllerinin Stratejik Karar Verme Üzerindeki Etkisi

Abstract

İş zekası, işletmelerin stratejik karar verme sürecinde önemli bir rol oynamaktadır. İş zekası modülleri, işletmelere sağlıklı bilgi ve veri elde etme imkanı sunarak stratejik kararların alınmasına katkıda bulunmaktadır. Bu teknoloji tabanlı uygulama, işletmelerin rekabetçi ortamda daha fazla karlılık elde etmelerini sağlamaktadır. İş zekası aynı zamanda müşteri davranışlarını belirlemeye, müşteri satın alma eğilimlerini analiz etmeye ve işletmelerin pazar payını artırmalarına yardımcı olmaktadır. Bu çalışmada iş zekası kavramının stratejik karar verme ile ilişkisi incelenmektedir.

Country
Turkey
Related Organizations
Keywords

İş Zekası, Dijital Dönüşüm

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average