
handle: 20.500.14902/3197
This study employs the two primary factions within the Star Wars universe and Ying-Yang as an analogical framework to clarify the challenges posed by the rapid pace of technological advancements. In contemporary society, we can observe two prevalent patterns of behaviour: one that involves a propensity to embrace and incorporate technology into daily life, and others that entails a deliberate choice to maintain a certain level of detachment from technology, opting instead for a more minimalist and simplified lifestyle or avoiding the technological products and services. The characters associated with the Imperial and Rebellion factions in the Star Wars film series exhibit resemblances to the concepts of FoMO (Fear of Missing Out), JoMO (Joy of Missing Out), and Technophobia, which are unique phenomena portrayed within the narrative. Individuals exhibit varying responses when faced with the same circumstances. This research highlights the need of addressing the literature gap around the perceived differences among these various terms, by demonstrating that they are not as distinct as previously believed, but rather represent diverse reaction patterns. This research uses bibliometric analysis to appreciate the shared aspects of these diverse ideologies. The Web of Science database is used to collect scholarly papers by using bibliometric analysis based on certain keywords and indexes. The findings indicate that anxiety, among other factors, is associated with these behaviours. However, despite the presence of similar antecedents, there are significant differences in the consequences experienced by individuals. It may be argued that people exhibit varying responses when exposed to the same situations. However, it is important to note that each person perceives the environment differently based on their own behavioural tendencies. For instance, those who display JoMO tendencies may see others who endorse FoMO behaviour as contributing to the harm of the global community or environment. These factors should be considered, since there is a lack of research that examines these three notions as a cohesive framework.
Fear of Missing Out, Consumer Behaviour, Joy of Missing Out, Technophobia
Fear of Missing Out, Consumer Behaviour, Joy of Missing Out, Technophobia
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