Today's world is increasingly focused on some always-new informations, »to be up to date« is an essential fact and what is not the most extreme, is pointless. We live in a time where most people fear for the future and see the world as a bad environment. And for that, I decided for a topic related to negative news. I found out from the sources, that media is, in spite of everything, the main leader of society and the designer of our thinking. In general opinion people think that negative stories prevail in the media, but ultimately it is the audience that encourages the media to write and report in certain directions. In the teoretical part main concepts are described, related to the media, journalism and their publishings. Teoretical part includes the key factors that can affect the publication and the definition of negative news, which is important for understanding future research. In the empirical part I answer the question if negative titles prevail as exposed in the daily newspapers. I got the answer for this question through the analysis of daily newspapers. Because I am also interested in public involvement, knowledge and opinion of the media, I also conducted a survey. From the survey with locally defined, casual sample, I got answers about how much people follow media, which is the most used source, how oriented articles are more likely to be read and what relation the readers have towards the media publications.

Svet je danes vedno bolj usmerjen v nove informacije, »biti na tekočem« je nujno dejstvo, kar ni skrajno ekstremno pa je brezpomensko. Živimo v času, ko se večina ljudi boji za prihodnost in svet vidi kot slabo okolje. Zaradi tega sem se odločila za temo, vezano na negativno usmerjene novice. Na podlagi virov ugotavljam, da so kljub vsemu mediji eno izmed glavnih vodil družbe in oblikovalci našega mišljenja. V splošnem velja, da v medijih prevladujejo negativne zgodbe, vendar je na koncu tudi občinstvo tisto, ki spodbuja medije k pisanju in poročanju v določeni smeri. V teoretičnem delu diplomske naloge so opisani glavni pojmi, ki se navezujejo na medije, novinarstvo in njihove objave. Zajeti so tudi dejavniki, ki lahko vplivajo na medijske objave ter opredelitev negativno naravnanih novic, kar je pomembno za razumevanje pri nadaljnji raziskavi. V empiričnem delu odgovarjam na vprašanje, ali prevladujejo negativno naravnane izpostavljene novice dnevnih časopisov. Odgovor na to vprašanje sem pridobila preko analize naslovnic dnevnih časopisov. Ker me zanima tudi vključenost, poznavanje in mnenje občinstva o medijih, sem izvedla anketo. S pomočjo ankete, s krajevno opredeljenim priložnostnim vzorcem, sem dobila odgovore, koliko ljudje spremljajo medije, kateri vir je največ uporabljen, kako naravnani prispevki so bolj brani ter kakšen odnos imajo bralci do medijskih objav.