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Türkiye’nin medikal turizm SWOT analizi: Covıd-19 örneği

Authors: GÜRLEYEN, Betül; ÇINAR, Fadime;

Türkiye’nin medikal turizm SWOT analizi: Covıd-19 örneği

Abstract

The importance given to medical tourism, which is one of the sub-branches of health tourism, is increasing day by day. Medical tourism provides an important source of income to the country, with the increase of people traveling between countries for both treatment and vacation purposes. There are factors affecting the development of medical tourism. One of these factors is epidemic diseases. Today, the coronavirus pandemic, which affects the whole world, is being fought. Due to the coronavirus pandemic, where the risk of transmission is very high, many sectors have suspended their work and have been adversely affected by the pandemic. The medical tourism sector, which requires people to travel between countries and cities, is among the sectors that can be affected by the coronavirus pandemic. The aim of this study was to determine the Covidien-19's impact on Turkey's health tourism activities and make the SWOT analysis. strengths of Turkey "before the pandemic, during and after quickly having taken measures", while the weaknesses "The lack of promotion and marketing of health systems" that are expressed. On the other hand, the opportunities in Turkey's health tourism ", the other is struggling with the pandemic It is stated that it is better managed compared to many developed countries, and the threat is "people coming from abroad are more likely to spread contagious diseases.

Sağlık turizminin alt dallarından biri olan medikal turizme verilen önem gün geçtikçe artmaktadır. Kişilerin hem tedavi hem de tatil amaçlı ülkeler arası yaptığı seyahatlerin artmasıyla medikal turizm ülkeye önemli bir gelir kaynağı sağlamaktadır. Medikal turizmin gelişimini etkileyen faktörler vardır. Bu faktörlerden biri de salgın hastalıklardır. Günümüzde de tüm dünyayı etkisi altına alan koronavirüs pandemisiyle mücadele edilmektedir. Bulaşma riskinin çok yüksek olduğu koronavirüs pandemisi nedeniyle birçok sektör çalışmalarına ara vermiş ve pandemi nedeniyle olumsuz yönde etkilenmiştir. Kişilerin ülkeler ve şehirlerarası seyahat etmelerini gerektiren medikal turizm sektörü de koronavirüs pandemisinden etkilenebilecek sektörler arasındadır. Bu çalışmanın amacı, COVID-19'un sağlık turizmi faaliyetleri üzerindeki etkilerini tespit etmek ve Türkiye'nin SWOT analizini yapmaktır. Türkiye’nin güçlü yönü "pandeminin öncesi, esnası ve sonrasında hızlı bir şekilde önlemlerin alınmış olması”, zayıf yönünün ise “sağlık sistemlerinin tanıtım ve pazarlamasının yetersiz olması” olduğu ifade edilmektedir. Öte yandan, Türkiye’nin sağlık turizmindeki fırsatının “pandemiyle olan mücadelesinin diğer birçok gelişmiş ülkeye göre daha iyi yönetilmesi”, tehditinin ise “yurtdışından gelen kişilerin bulaşıcı hastalıkları daha fazla yayma ihtimali” olduğu ifade edilmektedir.

Country
Turkey
Related Organizations
Keywords

Pandemic, Health Policy, Coronavirus, Medikal turizm, Medical tourism, Pandemi, Koronavirüs, Sağlık Politikası, Medikal Turizm;Pandemi;COVİD-19;Koronavirüs, Medical tourism;Pandemic;COVID-19;Coronavirus, Covid-19

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
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