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Digital nudges and dark patterns: The angels and the archfiends of digital communication

Authors: Özdemir, Şebnem;

Digital nudges and dark patterns: The angels and the archfiends of digital communication

Abstract

Nudging is simply guiding people behaviors by the use of user-interface and design elements in digital environments. Today, many decisions are made in online environments. Gaining insights about digital nudging can greatly help communicators, policy makers, and designers lead users to make the most desirable choice for them and/or for the wealth of the society as well. Digital nudges can be used in many digital environments like e-mail, SMS, push notifications, mobile apps, social media, gamification, e-commerce, e-government, location services, corporate digital information systems, and many other digital interfaces that include any kind of decision-making processes. This study is a descriptive study and more of a qualitative nature and aims to identify the digital nudging concept, dark patterns, and usage of digital nudges in real-life applications. It also proposes a brief digital nudging process schema to be used for designing behavioral digital interventions. © The Author(s) 2020.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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