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image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Recolector de Cienci...arrow_drop_down
image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
Recolector de Ciencia Abierta, RECOLECTA
Bachelor thesis . 2025
License: CC BY NC
Data sources: Recolector de Ciencia Abierta, RECOLECTA
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Técnicas narrativas audiovisuales en la retención de la audiencia en YouTube

descriptionPublicationkeyboard_double_arrow_right Bachelor thesis 01 Jan 2025 Spanish
Authors: Malo Arenas, Maria Cristina;

handle: 20.500.12367/3089

Técnicas narrativas audiovisuales en la retención de la audiencia en YouTube

Abstract

Aquest treball explora el paper de les tècniques narratives audiovisuals en la retenció d'audiència i la creació d'una marca personal en YouTube, mitjançant la creació d'un primer vídeo i desenvolupament del canal Con C de Cristina. A través d'un enfocament que combina recerca teòrica, anàlisi de referents i estudi de la competència, s'examina que elements influeixen en el engagement digital. El treball permet aplicar de manera pràctica els coneixements adquirits i mostra els reptes reals d'iniciar un canal en un entorn digital competitiu.

Treball de fi de grau – Curs 2024-2025

Keywords

Engagement, hook point, marca personal

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
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