As Australian general practice evolves, the role of Australian Family Physician needs to be continually re-evaluated. AFP aims to provide relevant, evidence based, clearly articulated information to Australian GPs that is applicable to the varied geographic and social contexts in which they work and to all their roles as clinician, researcher, educator and practice team member, to assist them in providing the highest quality patient care. In this viewpoint article, one of our Editorial Board members, Dr Patrick Byrnes, outlines his views about the evolution of AFP in the context of the current and future general practice environment.