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Integrating Statistics and Visualization to Improve Exploratory Social Network Analysis.

Authors: Perer, Adam;

Integrating Statistics and Visualization to Improve Exploratory Social Network Analysis.

Abstract

Social network analysis is emerging as a key technique to understanding social, cultural and economic phenomena. However, social network analysis is inherently complex since analysts must understand every individual's attributes as well as relationships between individuals. There are many statistical algorithms which reveal nodes that occupy key social positions and form cohesive social groups. However, it is difficult to find outliers and patterns in strictly quantitative output. In these situations, information visualizations can enable users to make sense of their data, but typical network visualizations are often hard to interpret because of overlapping nodes and tangled edges. My first contribution improves the process of exploratory social network analysis. I have designed and implemented a novel social network analysis tool, SocialAction (http://www.cs.umd.edu/hcil/socialaction) , that integrates both statistics and visualizations to enable users to quickly derive the benefits of both. Statistics are used to detect important individuals, relationships, and clusters. Instead of tabular display of numbers, the results are integrated with a network visualization in which users can easily and dynamically filter nodes and edges. The visualizations simplify the statistical results, facilitating sensemaking and discovery of features such as distributions, patterns, trends, gaps and outliers. The statistics simplify the comprehension of a sometimes chaotic visualization, allowing users to focus on statistically significant nodes and edges. SocialAction was also designed to help analysts explore non-social networks, such as citation, communication, financial and biological networks. My second contribution extends lessons learned from SocialAction and provides designs guidelines for interactive techniques to improve exploratory data analysis. A taxonomy of seven interactive techniques are augmented with computed attributes from statistics and data mining to improve information visualization exploration. ...

Keywords

social networks, statistics, Computer Science, exploratory data analysis, information visualization, visualization, 004

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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