We examine the measurement of multidimensional poverty and material deprivation following the counting approach. In contrast to earlier contributions, dimensions of well-being are not forced to be equally important but different weights can be assigned to different dimensions. We characterize a class of individual measures reflecting this feature. In addition, we axiomatize an aggregation procedure to obtain a class of indices for entire societies allowing for different degrees of inequality aversion in poverty. We apply the proposed measures to European Union member states where the concept of material deprivation was initiated.