Kenya's fundamental policy is to maximise net economic benefits from tourism, subject to social, cultural, environmental and political constraints. In practice this means maximising wealth generated by tourism (with raising net foreign exchange receipts as one component), increasing employment opportunities, increasing Kenyan ownership and management of a growing industry, and reducing any undesirable social or environmental consequences of tourist expansion. In this particular respect, tourism at the Coast plays a particularly important role in the overall development of tourism as vital sector of the national economy.

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