
To explain investing decisions, financial theorists invoke two opposing metrics: expected reward and risk. Recent advances in the spatial and temporal resolution of brain imaging techniques enable investigators to visualize changes in neural activation before financial decisions. Research using these methods indicates that although the ventral striatum plays a role in representation of expected reward, the insula may play a more prominent role in the representation of expected risk. Accumulating evidence also suggests that antecedent neural activation in these regions can be used to predict upcoming financial decisions. These findings have implications for predicting choices and for building a physiologically constrained theory of decision-making.
© 2007 Society for Neuroscience. Received April 7, 2007; revised June 3, 2007; accepted June 4, 2007. B.K. was supported by National Institute of Health Grant R03 DA020615, and P.B. was supported by the Swiss Finance Institute during article preparation. We thank G. Elliott Wimmer for feedback on previous drafts.
<p>Published - <a href="/records/0eskq-s3s05/files/zns8174.pdf?download=1">zns8174.pdf</a></p><p>Supplemental Material - <a href="/records/0eskq-s3s05/files/SummaryofBalleineMR.pdf?download=1">SummaryofBalleineMR.pdf</a></p>
Risk, Financial Management, striatum, Decision Making, 150, finance, review, Prefrontal Cortex, Review, Striatum, Reward, Humans, human, prefrontal, reward, Accumbens, risk, Prefrontal, accumbens, FMRI, Nerve Net, Finance, Human, Forecasting
Risk, Financial Management, striatum, Decision Making, 150, finance, review, Prefrontal Cortex, Review, Striatum, Reward, Humans, human, prefrontal, reward, Accumbens, risk, Prefrontal, accumbens, FMRI, Nerve Net, Finance, Human, Forecasting
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