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A case study : measuring service quality of a hotel using SERVQUAL method

Authors: Karababa, Eminegül;

A case study : measuring service quality of a hotel using SERVQUAL method

Abstract

Cataloged from PDF version of article. In this study, service quality of Bilkent Hotel is measured. The study starts with the literature survey on the quality and the service quality. The different definitions of service quality is given and file most popular and appreciated one which is "satisfying the customer expectations" is chosen for the analysis. The differences between the service quality and manufacturing quahty is examined and the i difficulty in measuring service quality is mentioned in this thesis. Then the different models on measuring service quality was searched. The model used is named as SERVQUAL. It is a comprehensive model and it not only diagnosed the situation of the company but offers solutions to the problems. These problems identified by the mefiiod and obtained by the gap measurements. There are five gaps. These are measured by some questionnaires which are presented in the appendices. Karababa, Eminegül M.B.A

Country
Turkey
Related Organizations
Keywords

360, Hotels--Customer services--Research., HF5415.5 .K37 1996, Services industries--Quality control., Customer services--Research, Measurement of Service Quality, Marketing research, Marketing research., Customer services Research, Consumer satisfaction--Research., Quality, Services industries--Marketing, Services industries--Marketing., Services industries--Quality control, Hotels--Customer services--Research, Customer services Research., Consumer satisfaction--Research, Customer services--Research., Service Quality, SERVQUAL

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green