In highly competitive environment of construction industry, analysis of the industry, designation of the trends and synchronizing them with activities of a construction company is essential for the survival of the company. The main purpose of this thesis is to develop strategies for a medium size construction company group; Tav§anoglu Group of Companies. In doing that, the construction environment and how it behaves is explained with historical, economical, legal and competitive dimensions with the structure of the industry and trends in the industry. As being a case study Tav§ano^u Group of Companies; which is operating in domestic market is introduced and its activities are explained. Generic strategies and market opportunity matrix is proposed for Tav^anoglu Group of Companies with an appropriate structural model and supporting systems.

Includes bibliographical references leaves 106-109.

Cataloged from PDF version of article.

Tavşanoğlu, Ömer