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DISRUPTIVE INNOVATION: AUTOPARTS SEGMENT CASE IN SAN JUAN DEL RÍO

Authors: Neri Vega, Jovita Georgina; Gonzáles Zarza, Rafael;

DISRUPTIVE INNOVATION: AUTOPARTS SEGMENT CASE IN SAN JUAN DEL RÍO

Abstract

En este trabajo se presentan diversos conceptos de innovación, así como su relación con la competitividad, el concepto de innovación disruptiva y los tipos y teorías de la misma, a fin de aplicar estos conceptos a una pequeña empresa del sector autopartes con la finalidad de detectar el tipo de innovación que se ha implementado y si existe disrupción en su modelo de negocios. Demuestra además, el potencial que tiene la innovación disruptiva al permitir a pequeñas empresas desplazar a grandes empresas que son líderes y descuidan a ciertos sectores del mercado, lo cual es aprovechado por pequeñas empresas que ofrecen a esos sectores productos a un bajo precio.

In this paper we present concepts of innovation and its relation to the competitiveness, the concept of disruptive innovation, and the types and theories of it, in order to apply these concepts to asmall auto parts sector companies in order to detect the type of innovation that is implemented and if there is disruption in its business model. Also demonstrate the potential ofdisruptive innovation by allowing small businesses to large companies move as leaders neglect to certain sectors of the market, which is used by small businesses that provide these sectors, products at a low price.

Country
Colombia
Related Organizations
Keywords

Innovación, Disrupción, Autopartes, Innovación; Competitividad; Autopartes; Disrupción, Innovation; Competitiveness; Auto Parts; disruption, Competitividad, Innovation, Auto Parts, disruption, Competitiveness

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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