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Plan de Mejora - Estrategia de Servicio al Cliente

Authors: Rubio Pérez, Ángel David;

Plan de Mejora - Estrategia de Servicio al Cliente

Abstract

El trabajo a continuación describe la manera de llevar una estrategia de servicio al cliente con base en la información adquirida por medio de la investigación, acerca de cómo debe ser realizar, su importancia, los beneficios, etc. Esto para que al culminar dicha implementación se vea reflejado en grandes relaciones y ventas para la compañía. Esta estrategia fue planteada desde un tiempo atrás, es decir, ya había una planificación al respecto con cierta implementación, pero no se había logrado finiquitar con el proceso adecuado, por esta razón se realizó un análisis intrusivo sobre los aspectos que podían ser susceptibles de mejora, para generar ese apoyo a partir de las nuevas herramientas o exigencias del mercado para generar una cultura de servicio al cliente de mayor impacto.

The work below describes how to carry out a customer service strategy based on the information acquired through research, about how it should be carried out, its importance, benefits, etc. This so that at the end of said implementation it is reflected in great relationships and sales for the company. This strategy was proposed some time ago, that is, there was already planning in this regard with some implementation, but it had not been finalized with the appropriate process, for this reason an intrusive analysis was carried out on the aspects that could be susceptible to improvement. , to generate that support from the new tools or market demands to generate a culture of customer service with greater impact.

Profesional en Negocios Internacionales

Pregrado

Country
Colombia
Related Organizations
Keywords

Service, Cultura, Comercio internacional, Culture, Strategy, Cliente, Servicio al cliente, Plan de mejora, Estrategia, Customer, Improvement plan, Negocios internacionales, Servicio

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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