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Estrategias de internacionalización de fruta tropical fresca para el mercado alemán

Authors: Vargas Joya, Javier Alejandro; Cardona Zuluaga, Francy Elena;

Estrategias de internacionalización de fruta tropical fresca para el mercado alemán

Abstract

Importancia de establecer técnicas estratégicas que permitan internacionalizar fruta fresca para el mercado alemán afrontando desafíos desde el inicio de la cadena de valor hasta entregar un producto que cumpla con la calidad, expectativas y exigencia del consumidor alemán.

Importance of establishing strategic techniques that allow internationalizing fresh fruit for the German market facing challenges from the beginning of the value chain to delivering a product that meets the quality, expectations and requirements of the German consumer.

http://unidadinvestigacion.usta.edu.co

Magister Administración - MBA

Country
Colombia
Keywords

Estrategia, Certifications, Inocuidad, Techniques, Standardization, Competitiveness, Comercio internacional, Internacionalización, Admisibilidad, Internationalization, Canvas, Estrategias para el desarrollo, Mercado de exportación, Competitividad, Strategic

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green