Posicionamiento de la marca interna Escuela Corporativa dentro de ETB
Posicionamiento de la marca interna Escuela Corporativa dentro de ETB
Este trabajo denominado Posicionamiento de la marca interna Escuela Corporativa dentro de ETB (en adelante ECE) tiene como objetivo diseñar una estrategia de marca, con el fin de proyectar y posicionar una identidad que ayude al desarrollo personal, logrando así, tener mayor impacto al interior de la compañía, ya que ésta es un gran apoyo al desarrollo profesional, logrando así que ECE consiga un mayor alcance.
This work called Internal Brand Positioning Corporate School within ETB (hereinafter ECE) aims to design a brand strategy, in order to project and position an identity that helps personal development, thus achieving greater impact within the company, since this is a great support for professional development, thus achieving that ECE achieves a greater reach.
http://unidadinvestigacion.usta.edu.co
Diseñador gráfico
Pregrado
- Universidad Santo Tomás Colombia
Marketing, Corporate identity, Escuela Corporativa ETB, Graphic design, Posicionamiento, Trabajo de grado diseño gráfico, Publicidad comercial artística, Marca, Branding, Market surveys, Diseño gráfico, Arte e industria, Art and industry, Commercial art, Identidad corporativa, Análisis de mercadeo, Insight, Positioning
Marketing, Corporate identity, Escuela Corporativa ETB, Graphic design, Posicionamiento, Trabajo de grado diseño gráfico, Publicidad comercial artística, Marca, Branding, Market surveys, Diseño gráfico, Arte e industria, Art and industry, Commercial art, Identidad corporativa, Análisis de mercadeo, Insight, Positioning
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