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Perakendecilikte yenilik ve işletme performansı

Authors: GÜLŞEN İzzet;

Perakendecilikte yenilik ve işletme performansı

Abstract

Yenilik, son yıllarda giderek artan bir şekilde pek çok sektörde üstün işletme performansının önemli bir unsuru olarak görülmektedir. Perakendecilik sektörü de bunlardan istisna değildir. Yenilikler ve uygulamaları perakendecilikte daima önemli bir rol oynamıştır. Perakendeciler için yenilik, bir yandan maliyetlerini düşürmelerini, iş süreçlerini iyileştirmelerini ve müşterilere yönelik hizmetlerini iyileştirmelerini sağlar. Öte yandan perakendecilikteki yenilikler, rakiplerine kıyasla rekabet avantajı kazandıran temel itici güçlerden biri haline gelmiştir ve perakende sektörü için dönüşümsel değişimi ifade etmektedir. Bu çalışmanın temel amacı, ampirik olarak ürün, süreç, pazarlama, organizasyonel ve teknolojik yeniliklerin Türkiye'de faaliyet gösteren 91 organize gıda odaklı perakende işletme performansı üzerine etkileri açıklanmaya çalışılmaktadır. Perakendecilikte yenilikler ve işletme performansı arasındaki ilişkileri belirlemek için teorik bir çerçeve ampirik olarak test edilmiştir. Araştırmanın sonuçları, beş yenilik türünün de perakende sektöründeki işletme performansına pozitif yönde etkisi olduğunu ortaya koymaktadır.

In recent years, innovation increasingly has been considered a key element of superior business performance in many industries. Retailing is no exception. Innovations and applications have always played an important role in retailing. On one hand, innovations enables retailers to reduce their cost, to improve their business processes and to improve their services to customers as well. On the other hand, innovations in retailing have become a fundamental success drivers to gain the competitive advantage over their rivals and denotes a transformative change for the retail industry. The main purpose of this study is to explore the effects of the product, process, marketing, organizational and technological innovations on the business performance based on an empirical study covering 91 organized grocery retailers in Turkey. A theoretical framework is empirically tested identifying the relationships amid innovations and business performance in retailing. The results reveal the positive effects of all five types of innovations on business performance in retail industry.

Country
Turkey
Keywords

İşletme, Performance, Perakendecilik, Company performance, Retail enterprises, İşletme Performansı, Yenilik, Innovation, İnovasyon, Retailing, Retail sector, Yenilik, İnovasyon, Business Administration

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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