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image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
Archivio istituzionale della ricerca - Alma Mater Studiorum Università di Bologna
Book . 2022
Data sources: Archivio istituzionale della ricerca - Alma Mater Studiorum Università di Bologna
Claim

Marketing Management

descriptionPublicationkeyboard_double_arrow_right Book 01 Jan 2022 Italy Italian Publisher:Pearson
Authors: Ancarani F.; Costabile M.; Kotler P.; Keller K.; Chernev A.;

handle: 11585/919690

Marketing Management

Abstract

Il volume affronta in modo completo e globale il marketing management. Dall'edizione originale del prof Kotler, siamo giunti alla quindicesima edizione, ed alla terza edizione (dalla dodicesima alla quindicesima) italiana coautorata da Fabio Ancarani e Michele Costabile

Country
Italy
Related Organizations
Keywords

Marketing, Management, Marketing Management, Global Management

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    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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